Webinars & Events Laura Wetherell Webinars & Events Laura Wetherell

Breaking Down the Silos: Building a Shared Language for AI Across Your Bank

Breaking Down the Silos: Building a Shared Language for AI Across Your Bank

Most AI pilots at community banks don't stall because of the technology. They stall because lending, treasury management, ops, and compliance are all speaking a different language about what AI even means. Join Cory Cachola and Laura Wetherell, CTP for a free session on October 1st, where we'll walk through how to build a shared language across departments, define what success and failure actually look like, and create real coordination instead of parallel pilots that quietly stall out.

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Education Laura Wetherell Education Laura Wetherell

You Can't Hire Your Way Out of the Treasury Talent Gap

The banks that solve their commercial deposit growth problem over the next few years are unlikely to be the ones that out-hire everyone else. Hiring externally for treasury and commercial deposit roles will keep being slow and expensive as long as every bank in the market is competing for the same small pool of ready-made candidates. The more durable answer is building that capability internally, on purpose, instead of hoping the right person shows up.

That's exactly why we're building the Treasury Lab and other custom training programs, to support new, solo, and small treasury teams who are growing into the role rather than being hired away from a competitor. Reach out if you or your team would benefit.

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Education Laura Wetherell Education Laura Wetherell

When Bigger Banks Mean Smaller Ideas

New research out of North Dakota State University confirms what many in community banking already know: when consolidation goes too far, something important gets lost. Not just competition, but the kind of bold, ground-level innovation that only happens when banks stay close to the businesses and communities they serve.

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Education Laura Wetherell Education Laura Wetherell

Your Commercial DDA Isn't Losing at the Pitch. It's Losing at the Payment.

The Account Opened. The Relationship Didn't.

I've sat with a lot of community bank executives who are proud of their commercial deposit growth numbers; as they should be. Building a commercial DDA pipeline takes real relationship capital. But there's a metric that doesn't get enough attention in those conversations: funded account activation. Because opening a commercial account and becoming a business's primary operating bank are two very different things.

New research from PYMNTS puts numbers to something I've been seeing firsthand for years. Community banks aren't losing the commercial deposit battle at account opening. They're losing it afterward, when the business tries to actually use the account and the bank's payment infrastructure can't keep up with how that company moves money.

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Education Laura Wetherell Education Laura Wetherell

Efficiency Ratios Are Tight. Time to Look Beyond Expenses

Community banks are under pressure as efficiency ratios tighten and non-interest expenses continue to rise.

While most institutions focus on expense management, one of the most overlooked opportunities is on the revenue side with treasury management and commercial deposit relationships.

When treasury services are fully activated, they strengthen deposit stability, increase non-interest income, and deepen commercial relationships beyond rate sensitivity.

In this environment, improving efficiency ratio is not just about cutting costs, it’s about capturing more value from existing relationships.

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Updates Laura Wetherell Updates Laura Wetherell

Treascent has Partnered with Evolv!

I'm thrilled to announce Treascent’s new partnership with Evolv!

Merchant services play a critical role in helping community banks and credit unions grow and protect commercial relationships. That’s why I was very intentional about choosing the right partner - one that shares my values and commitment to local communities.

Evolv delivers innovative merchant services and digital solutions that will help Treascent's financial institution clients strengthen relationships, grow deposits, and unlock new opportunities. I can't wait to see the impact this collaboration will bring!

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Education, Podcast Laura Wetherell Education, Podcast Laura Wetherell

Treasury Services: What It Is…and Isn’t

I had the pleasure of joining Byron Earnheart on the Main Street Banking podcast last month to discuss the fundamentals of Treasury Management and why it matters for Community Banks. In our conversation, we explored practical ways banks can strengthen client relationships, grow non-interest income, and implement simple strategies that make a big impact for business relationships.

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Treasury Management Resources for Community Banks